Turning Point USA has revealed plans for an alternative Super Bowl halftime show, but the announcement has drawn mixed reactions.
The event was presented as an option for viewers uninterested in the official Super Bowl 60 halftime performance. The alternative show is scheduled for Sunday, February 8.
The event was positioned as a response to Bad Bunny’s scheduled Super Bowl appearance. Turning Point USA said the program would offer a different musical direction.
The organization promoted it as the All American Halftime Show. Details were released through its official website.
Turning Point USA was founded by Charlie Kirk and is now led by his widow, Erika Kirk. She has taken over as chief executive officer following his death.
The organization describes itself as a conservative political movement. The halftime show marks one of its highest-profile cultural projects.
According to the announcement, the All American Halftime Show will feature several country and rock performers. The lineup includes Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett.
Turning Point USA said the performers reflect its target audience. The announcement immediately sparked debate online.
Reaction to the announced lineup
Many social media users reacted negatively to the lineup announcement. Some expressed disappointment with the artist selection. Others criticized how the event was promoted. Several commenters said the lineup failed to generate excitement.
One user on X wrote: “Anyone else disappointed? Honestly your marketing team could have did a better job on this flyer and advertising this event.”
Another said: “I’ll be watching but I am a little disappointed in this lineup.” The user added that attracting younger viewers could be difficult.
Another commenter wrote: “I knew it would be Kid Rock and 3 people I’ve never heard of.” Some referenced earlier online discussions about preferred performers.
Several people said they hoped conservative country singer Jason Aldean would be included. He was not listed as a performer.
One post recalled previous reactions to rumors about the show. “Y’all remember that TPUSA Halftime show they announced,” the user wrote.
The post noted people had hoped Kid Rock would not be selected. The commenter criticized the final decision.
Not all reactions were negative. Some supporters expressed enthusiasm about the event.
One user wrote: “This is going to be massive! Is everyone tuning in?” Another said: “Can’t wait to see Kid Rock & the crew rock the halftime stage!”
Criticism surrounding Bad Bunny’s performance
The alternative show announcement also reignited criticism of Bad Bunny’s Super Bowl appearance. Some critics focused on the possibility of him performing in Spanish.
Bad Bunny frequently performs Spanish-language music. That aspect has drawn criticism from some conservative commentators.
Donald Trump commented on Bad Bunny during an interview with Newsmax in October 2025.
“I’ve never heard of him,” Trump said. “I don’t know who he is. I don’t know why they’re doing it. It’s, like, crazy.” The remarks circulated widely at the time.
Bad Bunny has continued to emphasize his cultural roots in recent years. He has been vocal about performing in Spanish.
His approach has resonated with many fans globally. Critics, however, have questioned his suitability for an American audience.
At the 2026 Grammy Awards, Bad Bunny achieved a major milestone. He won Album of the Year on February 1. The win was described as historic. It further elevated his profile ahead of the Super Bowl performance.
During an appearance as host on Saturday Night Live in October 2025, Bad Bunny joked about language barriers. He told the audience they had “four months to learn” Spanish.
The comment was met with laughter and applause. The moment later circulated widely online.
Where and how the alternative show will air
Turning Point USA said its halftime show will be livestreamed online. The broadcast will appear on the organization’s official social media channels.
Additional platforms will also carry the stream. These include The Daily Wire and Trinity Broadcasting Network.
The organization said the livestream approach allows broader access. It also avoids competing directly with the Super Bowl broadcast.
Turning Point USA has not released viewing figures or expectations. The event remains separate from the NFL’s official programming.
As Super Bowl Sunday approaches, attention continues to build around both halftime events. Supporters and critics remain vocal online.
The contrast between the two performances has become part of a wider cultural debate.
Both shows are expected to draw significant attention.
Featured image credit: Turning point usa & badbunny/instagram
